Rayon D'or

Design of an ecommerce website for a lighting and electrical accessories website for a modern, user-friendly experience.

Overview

ROLE
UI/UX Designer

Timeline
35+ hours

Tools Used

Introduction

Rayon D’Or, established in the 1970s in Mauritius, is a leader in electrical and lighting products. In 2020, their first website was launched post-COVID-19 quarantine, enabling clients to purchase accessories online with island-wide delivery, including Rodrigues. The platform ensures quality, convenience, and eco-friendly solutions for any home.

Problem

Outdated usability by improving navigation. The checkout process is too bulky. No search bar for more advance search.

Project Goals

Offer a user-friendly platform for easy browsing, selection, and purchase of products, ensuring convenient shopping and broad customer accessibility.

Define

Competive Analysis

I conducted competitive analysis to understand market trends and user expectations thoroughly.

Ideation

Persona Development

Targeting interior designers, DIY homeowners, and electricians ensures diverse market coverage for lighting and electrical accessories, meeting specific needs and enhancing user satisfaction.

Wireframe

I tested a wireframes based on the user journey. I identified essential pages for the sales process and enhanced them by researching effective content from the competitor.

Typography and Color Scheme

Design

Final UI Design

After presenting multiple design proposals to the client, I integrated their feedback and reworked the UI accordingly.

Client Handover

Annotations

Final design assets and annotations for development have been added to the Figma file. This includes design files, style guides, wireframes, prototypes, and user personas. The process typically includes a detailed walkthrough to explain the assets, as well as a rapid brainstorming session to demonstrate Figma’s functionality and locate assets. The aim is to facilitate easy management for developers to efficiently extract and implement the design.